About Us

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Chieftain Auto Parts

Prince George is a fantastic city with great community spirit and the staff and management of Chieftain Auto Parts are so proud to share that spirit.

Chieftain Auto Parts is part of that Prince George story. Our business was established in 1973 and is now a third generation family business. Like Prince George, we have grown and adapted over the past 42 years, making the needs and wants of our customers as the focus for future success. In 1995, in order to compete in the always changing and always competitive marketplace, we joined the buying group Modern Sales to help provide even more products and better pricing to local customers. As a result, we’ve been able to diversify our business and provide better access to brand-name and private-label products from across Canada and the U.S.

That support, along with our personal service, makes us the number one choice in Prince George. As a privately owned and operated company, we adapt quickly to the changing needs of our customers.

About the Modern Sales Co-op

With over 300 vendors, more than 300 member locations and over 70 years in the business, Modern Sales Co-op has proven itself as a stable business organization and one with the distinction of being the most diverse co-operative in Canada.

In the mid-1930s, seven Canadians joined together with the desire to enhance their business relationships with the vendor community, and the concept of Modern Sales Co-op was born.

Today, with over seventy years of experience, Modern Sales Co-op’s commitment to the independent business person still holds true. Modern Sales Co-op has grown from a group of seven to a national organization with a membership network that believes in honesty, openness, social responsibility and caring for their fellow members.

Since its inception, Modern Sales Co-op has been committed to long term relationships with its members and vendors.